Toyota recently launched a campaign for the 2018 C-HR, which brings fairy tale dreams to life in this all-new crossover. The “Gingerbread Man” commercial is one of the first of the series, and it shows the impressive performance capabilities of a man trying to escape a mob. If you’re wondering what song is stuck in your head after watching this commercial, it’s “Undefeated” by the rock band American Gentlemen.
“The all-new C-HR is truly unlike any vehicle Toyota has ever launched,” said Ed Laukes, group vice president, marketing, Toyota Motor Sales, U.S.A. “One of our main objectives was to spark interest and enthusiasm in a creative campaign equally as captivating as the vehicle itself. The fairy tales we use in the creative elements are timeless classics, but we’re telling them in a fresh and mischievous way.”
Below is the “Gingerbread Man” commercial as well as the “Cinderella” commercial:
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Other fairy tales to look out for in the new C-HR commercials include Rapunzel, Little Red Riding Hood and Truel. Those interested in learning more are welcome to contact us here at Western Slope Toyota for details. Drivers can get behind the wheel of this new crossover by scheduling a test drive online today.