The 2024 MotorTrend Car Of The Year

The MotorTrend Competition

Tracing its humble roots to the first magazine issue released in September 1949, MotorTrend built its reputation upon the interests of those with a passion for the motoring world. It paired the direct-to-consumer network with extensive digital operation, social media presence, and hosting live events to become what it is today. Year after year, MotorTrend has been renowned for hosting various awards, such as the best SUV, Truck, Person, Best Driver’s Car, and of course, the MotorTrend Car of the Year. As one of the leading media brands in the automotive category, it’s proud to crown yet another innovative vehicle as the winner of the 2024 MotorTrend Car of the Year awards: the 2024 Toyota Prius. Visit Western Slope Toyota to get a firsthand look at what a champion looks like. 

Why the 2024 Toyota Prius Won

The 2024 MotorTrend Car of the Year stands by its mantra to embrace, entertain, and empower the motoring world. In order to be declared the winner in this legendary competition, the MotorTrend car is reviewed by judges across six key criteria that must be met, and these categories are:

- Advancement in Design

- Efficiency

- Engineering Excellence

- Performance of Intended Function

- Safety

- Value

The 2024 Toyota Prius swept the competition in Los Angeles by exhibiting textbook examples of these standards in order to be named the Car of the Year. From its superb interior and exterior design, mechanics, and driving capabilities, to its fuel economy, charging speed, safety features, and if it’s worth the MSRP it’s set at, this gold-standard hybrid model passes all categories with flying colors.

In-Depth Overview

Want to see how the 2024 Toyota Prius fared in each category? The Advancement in Design category summarizes the 2024 MotorTrend Car of the Year with stylish wheelbases and a sharp fastback roofline for exterior design, while the interior is equipped with a cowl-mounted 7-inch LCD instrument cluster display, as well as a standard 8-inch Toyota Motor North America-engineered infotainment screen. The Efficiency category includes the EPA-rated 57/56/57 MPG City/Highway/Combined.* In Engineering Excellence, a 0.91 kWh battery supports the 2.0L I-4 engine that produces 150 horsepower, and fully charges at home in about 12 hours with the Level 1 charger, and takes 4 hours to fully charge on the road with the PHEV charger. The Performance of Intended Function category describes the 2024 MotorTrend Car of the Year as more attractive, more efficient, better to drive, and just as affordable as previous models. In addition to the eight airbags and active driving assistant technology, the Insurance Institute for Highway Safety (IIHS) continues to give the 2024 Toyota Prius a Top Safety Pick+ rating, and is expected to receive a 5-Star overall rating.** The Value for this MotorTrend champion’s base model price is anticipated to be $28,745, and comes with standard wireless Apple CarPlay® and Android Auto™, Blind-Spot Monitoring, and Rear Cross-Traffic Alert.

Take One for a Spin

Experience the winner of the 2024 MotorTrend Car of the Year award by visiting Western Slope Toyota to test drive the 2024 Toyota Prius today!